Chapter 4051 A Different Kind of Product Reveal
Just as Ves feared, it was hard to market the newly-completed Pacifier model.
So what if it was a cheap and affordable law enforcement mech?
So what if it was fairly fast in relation to its weight class?
So what if it came with a glow that could pacify people?
Most of the Planetary Guard units and other associated law enforcement agencies that the Larkinsons contacted did not even bother to listen to the sales pitch!
It made no difference if the LMC's Marketing Department or Ves himself approached the potential clients with an offer.
Any message they dispatched simply got lost in the abyss!
"The market for law enforcement mechs is not as fluid and prone to rapid shifts as the other mech markets that we are accustomed to." Gavin explained to Ves. "The authorities in the Red Ocean bear a huge responsibility in protecting millions if not billions of MTA credits worth of colonial assets as well as precious manpower. The law enforcement agencies cannot afford to gamble on new and untested products that come out all of the time. If they happen to bet wrong on a gimmicky mech model that has not been tested in the field for months or years, then the consequence might be the utter failure and ruination of an expensive colony. Do you understand now why our pitch has fallen on deaf ears?"
Ves reluctantly nodded. It was not that difficult to understand. If the law enforcement agencies adopted mechs and mech ecosystems that were published by famed, established brands that retained Master Mech Designers with decades or centuries worth of experience in designing non-lethal mechs, then they all knew exactly what they were getting!
Not only did these mainstream law enforcement mech models offer guaranteed high performance, but their designs were so solid and reliable that their copies could easily remain in service for at least a decade without falling apart!
That latter part was extremely important to many major clients. One of the more common faults of less established and lower-ranking mech designers was that their products tended to look flashy at first, but possessed a weak and rotten foundation under the hood.
Though Ves did not believe that the Pacifier was unreliable to the point that it would become too worn out after a few years of service, it was hard to convince others that his product was sound.
Claims alone were not enough! What the market truly paid attention to was reputation and a solid track record. Any vendors that tried to jump into this market without an advantage in either of these areas would just get the doors slammed into their faces!
Ves tiredly rubbed his face. "I thought that enough knowledgeable people would know and appreciate the effects of our glows. The one that I have paired with the Pacifier is a perfect fit! Why can't those stodgy leaders and decision makers take us seriously for once!?"
"Any organization that uses mechs gets flooded with offers from other mech companies." Gavin answered. "Many of them claim to solve a problem twice as good as the competition. Words are not enough in today's market environment."
"Then we should hold a live demonstration. Please rent a slot at a prominent exhibition hall in Kotor City. I think it might be time for us to hold another product announcement."
Gavin looked reluctant. "That can be arranged, boss, but… you won't be able to speak to the right audience if that is the case. We can attract thousands of locals and tourists to our show, but if we cannot lure in our target audience, then our outreach won't be as effective as we hoped."
Ves understood what his personal assistant was talking about. Government officials and Planetary Guard officers usually did not attend these kinds of shows, especially one held by a young and relatively obscure Journeyman Mech Designer.
When most people thought of Journeymen, they thought of up-and-coming mech designers that were adequate in designing mechs for the private market but did not possess the qualifications to compete with the big boys!
While Professor Taigen could more easily make everyone take him seriously due to his reputation, track record, age and rank, Ves had none of these advantages!
No government institution would take him seriously!
Ves scratched his head as he thought on how to overcome all of these hurdles.
"Wait a second." He suddenly jerked. "The Pacifier model may be designed with law enforcement purposes in mind, but that should not be the only case where it can play a useful role!"
"What are you talking about, boss?"
"I just had the greatest idea!" Ves grinned as he grabbed onto his assistant's shoulders. "Proceed with renting an exhibition hall and prepare to promote the event as the introduction of a revolutionary new solution to a problem that is plaguing many organizations in the Red Ocean. Since it is too difficult to market our products to the law enforcement sector at the moment, I think it is best to switch gears and aim for different and more accessible target audiences!"
Gavin began to have a bad feeling about this. "What… sort of clientele do you have in mind, boss?"
"You will see."
Under the patriarch's urging, the Larkinson Clan rapidly made the arrangements. It paid good money to rent an exhibition hall on short notice and held an expensive promotion blitz to attract the attention of as many potential buyers and users as possible!
A week later, thousands of curious people headed towards an exhibition hall located in the bustling and busy Commercial District.
Akairos Hall was one of the many exhibition halls that had popped up as of late. While it was not that large and did not exude a sense of luxury and opulence, the modern metal-and-glass structure possessed its own strong points.
Compared to many other alternatives, Akairos Hall featured some of the best environmental simulation tech in Kotor City!
The features went beyond making elaborate use of physical projections. Although a sensible person would still be able to distinguish between reality and falsehood, it was also easy for visitors to get caught up in whatever illusion the exhibition hall weaved at the time.
As the invited guests all showed their tickets and gained entry to Akairos Hall, Ves passed the time by inspecting the mechs that would be showcasing their capabilities today.
"The new AP-VEX superfab is incredible." Ves noted to Calabast. "Previously, it took multiple days or even a week for me to fabricate a mech. With the new first-class superfab that we've obtained for millions of MTA merits, it takes less than a day for me to make a Pacifier mech."
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