A Call That Changed Her Entire Life novel Chapter 1558

For the next two days, all the employees of the KING Group worked like horses just to finish Darren's demands.

On the morning of the third day, everyone's hard work paid off. With some good news to report, Darren's secretary came to the CEO's office with a lot of excitement. Darren only needed to see the look on her face to know that they had made it. Slowly, he asked, “Did we do it?“

“Here is the report on the sales figures for the past few days. Please take a look,“ the secretary cheerfully replied while handing over the documents in her hand. She was so happy that she couldn't stop herself from smiling too much.

Darren took the sales reports and took a minute to read everything. According to the report, their sales had only increased by one percent on the first day of reducing their prices. But when they had put up testing booths that showed how much sodium was in their products, their sales had gone up like fireworks. The highest volume of sales was on the third day. It was as high as a hundred million products sold. This figure broke the all-time sale record of the KING Group by a considerable margin.

Darren was so overjoyed that he couldn't help but stand up and pat the secretary on the back. “This is great! Thank you. You can go now.“

Before the secretary left, she informed Darren that more than a dozen major media companies wanted to interview him. There were also journalists outside who were all asking for a statement from him.

Her words gave Darren a smile that spanned from ear to ear. Everything was going according to his plan.

Since Darren was in good spirits, he held a small press conference for the journalists right then and there. The first question came from a female reporter. “The KING Group suffered such a devastating loss a week ago, but managed to come back in a blink of an eye. Can your company handle any more setbacks? If yes, how do you plan on dealing with them?“

With a smile, Darren proudly answered, “I'll have to thank our earnest workers for getting us back on track so quickly. For your second question, I won't let their efforts be in vain, so I'll make sure that we won't get involved in any kind of trouble ever again. I am confident that the KING Group will only have good days to come.“

A few more reporters asked their own questions, but it was almost the same as the first one. When the conference ended, everyone had no doubt that the KING Group was going to be on headlines the following day.

Darren was a smart man and didn't allow any opportunities of succeeding pass by. He intentionally informed the reporters that the price cut on their snacks would only last for a few days.

All the media outlets were so efficient with their work that almost everyone in the country knew of the discount the following day.

Everyone who loved the KING Group's snacks was so excited that they went to the stores before the shops even opened. Passers-by saw the commotion and decided to join the discounted snack craze. Since it was only for a limited amount of time, the offer ignited a desire in everyone to buy the products as soon as they could. As a result, the demand was far too much for the supply to keep up. The KING Group had so many orders that their factories had to run all throughout the night and day.

The secretary saw firsthand how much money the group was making and it made her admire Darren's brilliance. However, Darren himself was still dissatisfied with his recent success. He couldn't sit still when he knew that there was still more he could do. After going through the KING Group's past business ventures, he found exactly what he was looking for.

He couldn't believe that he hadn't realized it sooner. It was all about advertising! He had to make sure that everyone in the world had heard of the KING Group and their snacks.

Success in the business world was heavily tied to a company's brand recognition, brand awareness, and good reputation. With that in mind, Darren checked up on the KING Group's public relations. What he found out left him in shock. Their PR was so bad that he snapped. He went over there to give them a much needed dressing-down.

Just when the ruckus about excess sodium had ended and he was finally able to breathe a sigh, a new problem emerged. What made him even more annoyed was that it was all happening right under his nose. The PR department's work was decent, but it was not up to par with the KING Group's standards. They might have become too complacent since their snacks were almost on every store shelf in the country.

With an irritated expression on his face, Darren scolded his subordinates. “What are you doing? Don't you know how much more work you could've done? Does anybody here know some celebrity idols? Do you know how much sales those people can bring? Whatever they deem good, fans will buy them crazily. Does anyone here know that one mobile phone company was mocked for being too expensive yet having ugly designs? No one wanted their phones. But when they went hard on their promotion, they suddenly became everyone's favorite. Their success came from hiring superstars to endorse their products. Despite their rough start, they managed to rank third in mobile phone sales. “

The blank expression on their faces immediately told Darren that not a single one of the PR team had even thought of hiring a suitable spokesperson for their brand. He was so upset that he asked to see if they were even working or not. He was presented with a mock-up of an advertisement that was supposed to go up on the billboards. Unfortunately, it looked like it was made by a child during an art class. He completely lost it, and the PR team couldn't even breathe out of fear. Darren exclaimed, “Answer me. Are we selling snacks only for little children?“